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Red Lounge

Genesis GX7 29er

alloy cruiser


We took a Walmart 29er cruiser, stripped it down and then customized it BLUE.
Hand-built baby-blue Velocity V-section rims with 1.8g DT double butted spokes on blue CycleTrack hubs.
A blue alloy disc fork. With a blue disc caliper. And blue Cane Creek headset.
Vintage Blue Topline crankset on a titanium bottom bracket with blue alloy pedals and blue toe clips.
Blue seatpost and seat. Blue stem. Blue CNC brake levers.
Blue rear view mirror, blue grips, blue cables.
Blue Promax V-brakes.
Even blue dice caps and a blue blinky LED.
Vee Rubber tires top it off and it weighs 25 lbs with the kickstand.
The wheelbase is 47 inches for the most comfortable ride you've ever experienced.
So why a Walmart bike? Because it highlights the work we can do. Anyone can take an Italian racing bike or a British touring frame and bling it out. In our opinion this bike was worthy of such treatment. A light stylish curvy aluminum frame. And this bike did not let us down. It's fast, stylish, durable, and above all, comfortable. It fits our philosophy.
The jewels are out there if you know where to look.
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